With 23+ years in design, including leadership roles at Accenture and Designit, I now offer fractional expertise in product and service design.
I design meaningful experiences that make digital products and services easier and more enjoyable to use. Over the years, I’ve had the chance to work with amazing clients – from startups to large corporations, across industries and countries. While design strategy is my first love, I am equally thrilled by design execution and leadership.
Helped design a platform that turns complex health data into clear, actionable insights for smarter care decisions.
I led the design of life and general insurance apps to streamline claims, personalise recommendations, and align global branding with local relevance.
Led a service design overhaul to create a seamless recruitment journey – keeping candidates informed and stakeholders connected.
Research into unmet passenger needs, helping shape customer experience transformation for a leading Middle Eastern airline.
I’m currently exploring remote roles. If you have something in mind, I’d love to jump on a call.
